Imagine a nameless, faceless person with their hand out asking you for your hard-earned money and resources. This is an example of what it is like when a nonprofit with no brand attempts to solicit donors, sponsors or services before fully developing its brand. This workshop will help nonprofit leaders understand the importance of building an actionable brand strategy and learn how to develop a brand that connects with their target market. Following this workshop, attendees will understand how to build or rebuild their brand in ways that will support new donor and volunteer growth along with retention of brand loyalty.