Are you an individual or business owner ready to promote and advertise your effort on social media, but afraid you may end up as "Road Kill" on the informational highway? No need to white-knuckle this journey! This how-to talk will hold your hand as we gently glide down the informational highway together and avoid the potholes and pitfalls that could hinder your progress. With a special focus on what social media is most effective for your target audience, we'll have you riding high in no time!